Design & development

Lead gen reboot for a North American logistics firm

Client:

TransEdge Logistics

Industry:

B2B Logistics

Region:

North America

Duration:

3 months (Phase 1)

Budget:

$25,000

We kicked things off with a comprehensive audit of TransEdge’s funnel, store processes, and decision-maker journeys. The goal? Clean up inefficiencies and build a pipeline that could scale.

We mapped their full replenishment and marketing workflows, implemented min/max inventory rules, and built weekly dashboards to give their team clear line-of-sight. Our team aligned sales and ops using a decision log, trained store managers on usage, and killed off complexity that slowed things down.

Each step was backed by data. Every tool, from CRM to dashboards was tailored to reduce firefighting and unlock speed.

By week 12, TransEdge wasn’t just solving stock issues. They were running with measurable momentum and a leaner, more confident operation.

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Our Approch

TransEdge Logistics specializes in time-sensitive freight, custom logistics solutions, and fleet management technology integration. With a growing portfolio and high customer satisfaction, the company aimed to increase visibility and generate more qualified leads in the competitive B2B logistics market.

  • Designed and launched a conversion-optimized landing page
  • Implemented gated downloadable resources
  • Introduced HubSpot workflows to track and nurture leads

This structured transformation helped TransEdge move from reactive firefighting to proactive, data-driven execution.

The challenge

TransEdge Logistics had solid operations and strong market presence, but internal chaos and lack of visibility were stalling growth. Multiple priorities were competing, no one owned metrics, and decisions kept getting stuck in meetings.

They needed clarity, focus, and a strategy that their team could actually run with.

The solution

We implemented a focused B2B demand generation system tailored to TransEdge’s logistics buyers. The approach was structured in phases to maximize early momentum and long-term sustainability.

  • Defined ideal customer profile (ICP) and value proposition
  • Built targeted landing pages and gated lead magnets
  • Ran LinkedIn content and outbound messaging experiments
  • Integrated HubSpot for CRM and nurture automation

This gave TransEdge the clarity, tools, and workflows needed to move from stagnant outreach to a system that reliably attracted and converted qualified leads.

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Measurable results

+58%

Weekly active users

29%

Activation rate (up from 14%)

3

Design partners added to expansion pipeline

2 cycles

Time to measurable traction

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