AI automation partners for founders who want to move faster.

We help early-stage startups build AI automation systems that remove manual work, speed up operations, and free their teams to focus on what actually drives growth.

With Soch team collaborating with founders to build clarity and growth.
With Soch strategists aligning teams for sustainable business growth.With Soch operators guiding founders through strategy and execution.
Startups
Pre-seed to Series A  |  Technology and SaaS  |  Professional and B2B Services  |  Marketing and Media  |  Finance and FinTech

We combine AI-native thinking with hands-on operational experience. Every engagement is led by people who have built and scaled businesses themselves, which means we know which systems actually move the needle and which ones just look good in a deck.

42%

Cut stockouts by 42% and freed up EUR 180k in working capital within 12 weeks.

2.1×

SaaS startup doubled activation rates after automating their onboarding flow in two product cycles.

€180k

AI-powered client outputs delivered through direct Claude API integration since early 2026.
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It's time to build with AI, not just talk about it.

Book your free discovery call.
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Principles that shape how we build

Our work is grounded in clear thinking and disciplined execution. These principles keep us focused, practical, and accountable in every engagement.

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Clarity before speed

We map the workflow before we build the automation. No rushed deploys.

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Systems over advice

Real impact comes from deployed automations, not strategy decks.

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Data over opinion

We measure what the automation produces and let results drive every next decision.

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Partnership over handoffs

We build with you, not just for you. Momentum is built together.

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Improvement as a habit

Every system can get faster, leaner, and smarter. We never leave it at good enough.

Trusted by fast-moving startups
We embed into your team and deploy automation systems that run while your people stay focused on growth.
Shaping Wealth one of our client
KhudI Venture one of our client
Byzantine one of our client
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"Working with Umair has been a steady, grounding experience. He brought care, professionalism, and quiet consistency to a season that demanded deep focus. I appreciated his calm demeanor and ability to manage structure amid moving parts. Grateful for what we built together and highly recommend him for reliable, clear operational support."

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Kaitlin,
CEO

Meet the people building clarity and growth

Meet Founder CEO of Sooch
Rizwan Mahmood
Co-founder
Meet Co-Founder of Sooch
Umair Shahzad
Co-founder

Let us help you build AI into your product the right way.

Book a free call