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We're operators and strategists who've built and scaled businesses from the ground up. We bring hands-on experience across strategy, operations, product, and growth to help founders cut through complexity, make confident decisions, and build momentum that lasts, no theory, just practical solutions.
Rizwan helps early-stage founders bring clarity and structure to Operations, Product, and Strategy. With 10+ years of experience working at Wise, Bolt, Motive and Careem across Europe, Africa, and the Middle East, he specializes in building scalable systems that turn early traction into predictable growth.
Umair brings 10+ years of hands-on experience building, scaling, and leading high-growth startups - from launching a venture studio in MENAP to mentoring 100+ founders. He specializes in helping early-stage teams find direction, validate what truly matters, and move confidently toward product-market fit. His work has reached 18M+ users, earned multiple “Startup of the Year” awards, and been featured across major regional and global publications.
Mahad builds systems that solve real problems, helping early-stage teams turn ideas into structured, scalable products. He brings a rare blend of strategic thinking, operational discipline, and product execution. Mahad has 5+ years of experience building programs, teams, and ventures from the ground up. At Soch, he focuses on transforming ambiguity into clarity and momentum for growing startups.
Husnain specializes in business operations, process excellence, and fulfillment optimization for fast-moving startups. With experience improving quality, 3PL efficiency, and Shopify-based workflows, he helps teams streamline operations and scale smarter through structured systems and data-driven execution.
Muniba supports founders and teams by bringing structure, consistency, and operational clarity to their day-to-day work. As a Business Operations Associate at Soch, she focuses on improving processes, strengthening execution, and helping early-stage startups run smoother and more efficiently.
Umair brings 10+ years of hands-on experience building, scaling, and leading high-growth startups - from launching a venture studio in MENAP to mentoring 100+ founders. He specializes in helping early-stage teams find direction, validate what truly matters, and move confidently toward product-market fit. His work has reached 18M+ users, earned multiple “Startup of the Year” awards, and been featured across major regional and global publications.
Mahad builds systems that solve real problems, helping early-stage teams turn ideas into structured, scalable products. He brings a rare blend of strategic thinking, operational discipline, and product execution. Mahad has 5+ years of experience building programs, teams, and ventures from the ground up. At Soch, he focuses on transforming ambiguity into clarity and momentum for growing startups.
Husnain specializes in business operations, process excellence, and fulfillment optimization for fast-moving startups. With experience improving quality, 3PL efficiency, and Shopify-based workflows, he helps teams streamline operations and scale smarter through structured systems and data-driven execution.
Muniba supports founders and teams by bringing structure, consistency, and operational clarity to their day-to-day work. As a Business Operations Associate at Soch, she focuses on improving processes, strengthening execution, and helping early-stage startups run smoother and more efficiently.
A simple, proven approach that installs clarity, alignment, and measurable momentum in every engagement.
Pragmatic strategy, planning, and leadership support so the next 90 days actually move the business.
Clean processes, clear KPIs, and consistent delivery. We install the operating system your business runs on.
Discovery, roadmaps, and execution that move activation, retention, and revenue.
Your next 90 days don’t need to feel chaotic. Let’s shape a clearer path together.