Enterprise digital strategy

Building a Scalable Subscription App for a Nutrition-Tech Startup

Client:

Calify

Industry:

Nutrition-Tech / Services

Region:

UAE

Duration:

7 months

Budget:

$117,000

Calify needed a unified digital ecosystem to support their fast-growing personalized meal subscription business. Their existing tools couldn’t manage dynamic meal preferences, flexible delivery scheduling, or real-time nutrition tracking under one platform. We designed and built a seamless mobile app and operational dashboard that enabled the business to scale with confidence.

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Our Approch

We partnered closely with Calify to deliver a full end-to-end product build:

  • Conducted product discovery and defined user journeys for subscribers, nutritionists, and delivery staff

  • Built a cross-platform mobile app in React Native for iOS and Android

  • Integrated AI-powered meal matching and personalized calorie tracking

  • Developed a custom backend using Python, Django, and PostgreSQL

  • Created a real-time operational dashboard for scheduling, meal management, and analytics

  • Implemented automated notifications, delivery routing, and subscription logic

Ran iterative development sprints with weekly demos and QA cycles

The challenge

Calify’s existing system was a patchwork of tools: spreadsheets, basic subscription plugins, and manual scheduling workflows. This made it nearly impossible to personalize meals at scale, handle last-minute delivery changes, or generate reliable nutrition metrics.

The lack of a unified platform created operational bottlenecks, increased manual workload, and limited their ability to expand to new regions.

Customer experience also suffered users couldn’t easily customize meals, track nutrition, or adjust delivery schedules. To grow sustainably, Calify needed a coherent, scalable product that brought personalization, logistics, and analytics into one place.

The solution

We rebuilt Calify’s digital infrastructure from the ground up:

  • Designed and launched a cross-platform mobile app with custom meal selection, AI-driven recommendations, and daily nutrition insights

  • Built a dynamic meal engine that generated individualized menus based on allergies, calorie goals, and dietary preferences

  • Created a real-time delivery management dashboard with automatic route adjustments and staff notifications

  • Integrated Firebase for live data sync, AWS for scalable backend processing, and SkipCash for seamless in-app payments

  • Enabled operational visibility with performance analytics, subscription insights, and trend reporting

The result was a cohesive ecosystem that aligned Calify’s product experience with their operational needs.

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Measurable results

53%

Increase in operational efficiency through automated meal updates and delivery workflows

38%

Reduction in manual workload for nutrition and logistics teams

31%

Improvement in subscription retention due to better personalization and smoother user experience

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