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Be London manages serviced apartments across fifteen London neighbourhoods out of one small central office. We rebuilt guest enquiries, landlord onboarding, and pricing into one connected system that answers guests within minutes, any hour of the day.
Be London manages serviced apartments across fifteen London neighbourhoods, all run out of one small central office. Every guest enquiry, every landlord onboarding, and every pricing update went through that same small team, by hand. Enquiries were taking an average of five hours to answer outside office hours, plenty of time for a guest to book somewhere else, because every request had to be checked manually against dozens of listings, matching dates, group size, and budget one message at a time.
They came to Soch needing guest enquiries, landlord onboarding, and pricing run as one connected system, without losing the five-star feel that set them apart.
Enquiries were taking an average of five hours to answer outside office hours. Every request had to be checked by hand against dozens of listings spread across fifteen neighbourhoods, matching dates, group size, and budget one message at a time. And bringing a new landlord's property live across every booking channel took two full weeks of manual setup.
Guests used to wait hours for a reply, especially outside office hours. Now they get a tailored answer in minutes, any time of day. It's the kind of responsiveness that makes us feel like a much bigger operation than we are.
The first workflow reads every enquiry (web form, email, or WhatsApp) for dates, group size, and budget, matches it against live availability, and replies with tailored options in minutes, any hour of the day.
The second workflow takes a new listing from copy to channel sync to booking the styling visit, cutting two weeks of manual setup down to three days.
The third workflow recalculates length-of-stay pricing automatically, so nobody is manually repricing a six-week corporate booking in a spreadsheet. The office team steps in only for judgment calls: corporate contracts, long stays, anything outside a standard template.
Average first response time, down from 5 hours, any hour of the day.
Landlord onboarding, down from two weeks.
More enquiries converting into booked stays, with zero double-bookings across the portfolio since go-live.
