Closing the gap between a guest's inquiry and a signed contract
The Fifth Avenue Hotel is a Michelin Two-Key property in NoMad, and its private events business books weddings, corporate dinners, and celebrations worth tens of thousands of dollars each. We rebuilt inquiries, proposals, and follow-up into one system, cutting proposal turnaround from four days to three hours.
The context behind the work.
The Fifth Avenue Hotel is a Michelin Two-Key property in NoMad, and its private events business books weddings, corporate dinners, and celebrations worth tens of thousands of dollars each. Every inquiry took an average of four days to turn into a custom proposal, built by hand in a shared document and checked against a floor plan and a spreadsheet of vendor rates. Thirty-eight percent of inquiries went cold before a proposal ever reached the client's inbox, with no systematic follow-up for undecided leads while other NoMad venues replied faster.
They came to Soch needing event inquiries, proposals, and follow-up run as one connected system, without losing the level of personalization a Michelin Two-Key property is expected to deliver.
What they came to us with.
Every private event inquiry (a wedding, a corporate dinner, a celebration) took an average of four days to turn into a custom proposal, built by hand and checked against a floor plan and a spreadsheet of vendor rates. Thirty-eight percent of inquiries went cold before a proposal ever reached the client's inbox, and there was no systematic follow-up for undecided leads, so warm inquiries quietly disappeared while other NoMad venues replied faster.
We used to lose inquiries simply because we couldn't turn a proposal around fast enough. Now a branded proposal goes out within the hour, and we're closing events we would have lost to a faster-moving venue before.
How we solved it.
Draft branded proposals within the hour
The first workflow takes an inquiry (phone, email, or website), matches it to real room and date availability, and drafts a branded proposal with room options, menu packages, and pricing within the hour, ready for the events team to personalize and send.
Put undecided leads on a timed follow-up sequence
The second workflow puts every inquiry that doesn't book immediately into a timed follow-up sequence, so the sales team's attention goes to the leads actually ready to close.
Give the team one live pipeline view
The third workflow gives the events team one live dashboard showing exactly what's booked, what's pending, and what's still in play. The team still designs every detail; they're just never starting from a blank document.
What shipped.
Proposal turnaround, down from four days.
Inquiries going cold, down from 38%.
More inquiries converting into signed contracts, with the new pipeline booking over $80,000 in event revenue in year one.
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